Healthy Body Club
| Design: | Jon-Paul Broom |
| Launched: | May, 2009 |
The Healthy Body Club was started in 2004 by Ajay Rochester as an outreaching of support for readers of her Confessions of a Reformed Dieter book. The Healthy Body Club (or HBC) is a safe, non-judgmental support community for women on weight loss and other personal healthy journeys.
Our solution to address limitations of the legacy ASP-based site was to migrate HBC's users and data to Drupal, a modern content management system and community platform. We created a fresh visual design and added a number of community and social networking features such as advanced forums, user groups, and virtual gifts.
- Graphic design
- Data migration
- Social networking features
- Ad serving
- E-commerce
- Search engine optimisation (SEO)
